With a Little Help from My Friends: Multinational Retailers and China's consumer Market Penetration

Charlotte Emlinger and Sandra Poncet ()

Working Papers from CEPII research center

Abstract: We study the growing presence of multinational retailers and its role for imports in China. To identify the causal effect of foreign retailers entry on the local import intensity, we use sector and origin country level import data for a panel of Chinese cities between 1997 and 2012 and differentiate between retailer and non retailer goods, and, in a second step, we exploit information on the multinational retailers' headquarters countries. We find that a relative rise in retail imports in cities where multinational retailers settle, which is sharper for imports from the country of origin of the retailer. Our results suggest that a 20% higher multinational retailer presence, amounting to one additional hypermarket in 2012, induces a relative rise in imports in retail goods of 2.8% compared to non retail goods. The import relative gains rise to 5.6% for the multinational retailers' headquarters countries. We find that the observed effect is mainly driven by the food products, which is consistent with the appeal of Western gastronomy and with the structuring role of retail branded products. Our results suggest that global retailers bridgehead for the penetration of the Chinese market by producers from their home base.

Keywords: Multinational retailers; China; Imports (search for similar items in EconPapers)
JEL-codes: F14 F23 L81 (search for similar items in EconPapers)
Date: 2016-01
New Economics Papers: this item is included in nep-cna, nep-int and nep-tra
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Related works:
Journal Article: With a little help from my friends: Multinational retailers and China's consumer market penetration (2018)
Working Paper: With a little help from my friends: Multinational retailers and China's consumer market penetration (2018)
Working Paper: With a little help from my friends: Multinational retailers and China's consumer market penetration (2018)
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