Capitalizing on Cultural difference: A Cross-Disciplinary Outlook from Social Psychology to International Business

Katiuscia Vaccarini () and Barbara Pojaghi ()
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Katiuscia Vaccarini: University of Macerata, Italy
Barbara Pojaghi: University of Macerata, Italy

No 1508, Working Papers from c.MET-05 - Centro Interuniversitario di Economia Applicata alle Politiche per L'industria, lo Sviluppo locale e l'Internazionalizzazione

Abstract: Drawing upon social psychology and international business literature the aim of this paper is to raise international managers and entrepreneurs’ awareness on the opportunity to capitalize on cultural differences and diversity in international business settings. Following our quantitative and qualitative data collection based on managers’ perceptions on cultural differences, we propose and illustrate the sociocognitive value of a group cultural laboratory as a potential “structured business practice” which enables to overcome the failing ethnocentric view in cross-cultural business contexts and leverage inter-individual/collective rather than intra-psychic construction of knowledge. We focus on opportunities rather than distance.

Keywords: cultural values; convergence of cultures; cross-cultural management cultural differences; awareness of opportunities generating from differences; group cultural laboratory (search for similar items in EconPapers)
Pages: 16 pages
Date: 2015-06, Revised 2015-06
New Economics Papers: this item is included in nep-cul
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Persistent link: https://EconPapers.repec.org/RePEc:cme:wpaper:1508

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