MOTIVATIONS FOR VISITING AND NOT VISITING MUSEUMS AMONG YOUNG ADULTS: A CASE STUDY ON UUM STUDENTS

Muhammad Fauzi Mokhtar Author_Email: and Azilah Kasim
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Muhammad Fauzi Mokhtar Author_Email:: Universiti Utara Malaysia
Azilah Kasim: Universiti Utara Malaysia

No 2011-099-103, International Conference on Management (ICM 2011) Proceeding from Conference Master Resources

Keywords: marketing management; museum marketing; young adults; target marketing; motivations (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-06
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Published in ICM 2011 Proceeding, June 2011

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