A CONCEPTUAL MODEL FOR IRAN’S CAR INDUSTRY CUSTOMERS’ LOYALTY

Mojgan Bahrami Samani Author_Email: Samani_518@yahoo.com.sg, Ali Attafar and Naser Khani Khouzani
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Mojgan Bahrami Samani Author_Email: Samani_518@yahoo.com.sg: Faculty of Management and Human Resource Development, Universiti Technologi Malaysia, Johor, Skudai
Ali Attafar: Assistant Professor of Management Department of Isfahan University
Naser Khani Khouzani: Faculty of Management and Human Resource Development, Universiti Technologi Malaysia

No 2011-184, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: customer loyalty; quality; price; Iran’s car industry (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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