THE ROLE OF MARKET ORIENTATION KNOWLEDGE AND RESEARCHER’S BEHAVIOR IN RECOGNITION OF COMMERCIALIZATION OPPORTUNITY

Kamisah Kormin Author_Email: Kamisah.kormin@gmail.com, Ahmad Othman and Iqbal Ahmed
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Kamisah Kormin Author_Email: Kamisah.kormin@gmail.com: Faculty of Manufacturing Engineering and Technology Management, Universiti Malaysia Pahang
Ahmad Othman: Faculty of Manufacturing Engineering and Technology Management, Universiti Malaysia Pahang
Iqbal Ahmed: Faculty of Chemical Engineering and Natural Resources, Universiti Malaysia Pahang

No 2011-198, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: market orientation knowledge; researcher’s behavior; commercialization opportunity (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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