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Cruise visitors' intention to return as land tourists and recommend a visited destination. A structural equation model

Juan Brida (), M. Pulina (), E. Riaño and Sz. Aguirre

Working Paper CRENoS from Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia

Abstract: This study analyses cruise visitors' travel experience, their intention to return to a destination as land tourists and the probability to recommend. Consumer's satisfaction is evaluated by taking into account the economic production factors, that is human and physical capital. "Satisfaction with prices" is also included to evaluate the monetary value of the overall purchasing experience. Safety in the harbour is considered as a further attribute. The empirical data were collected via a survey of cruise ship passengers that stopped in Cartagena de Indias (Colombia) during 2009. A structural equation model (SEM) is developed. The findings reveal that satisfaction is positively affected by human and physical capital, while overall satisfaction positively influences customers' loyalty. Loyalty is also positively influenced by prices, whereas negatively by an unsafe perception. Finally, loyalty positively effects both the probability of return as land tourists and to recommend, though with a different magnitude.

Keywords: cruise; customer's satisfaction; loyalty; probability of return; probability of recommend; sem (search for similar items in EconPapers)
JEL-codes: E43 L83 C30 (search for similar items in EconPapers)
Date: 2010
New Economics Papers: this item is included in nep-mac, nep-mkt and nep-tur
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Citations: View citations in EconPapers (2) Track citations by RSS feed

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Persistent link: https://EconPapers.repec.org/RePEc:cns:cnscwp:201016

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