Gender differences in Socially Responsible Consumption. An Experimental Investigation

Leonardo Becchetti, Vittorio Pelligra, Francesco Salustri and A. Vásquez

Working Paper CRENoS from Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia

Abstract: We report on a simple experimental study designed to investigate the different gender attitudes towards socially responsible consumption. We use the Vote-with-the-Wallet Game (VWG), a version of a repeated multiplayer prisoner's dilemma that mimics the characteristics of the choice between a conventional and a socially responsible product. More precisely we test the effect of three factors - two different frames and an ex-post redistribution mechanism that transfers resources from purely self-interested consumers to responsible ones. We find that women remain significantly more cooperative (choosing more often the responsible good) when the redistribution mechanism is interrupted and are significantly less satisfied about the behavior of the other players in that treatment.

Keywords: Responsible Consumption; Gender Differences; social preferences; lab experiment (search for similar items in EconPapers)
JEL-codes: C72 C92 (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-cbe, nep-exp, nep-gth and nep-soc
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https://crenos.unica.it/crenos/sites/default/files/WP16-03.pdf (application/pdf)

Related works:
Journal Article: Gender differences in socially responsible consumption. An experimental investigation (2018)
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Persistent link: https://EconPapers.repec.org/RePEc:cns:cnscwp:201603

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