Lost in mainstreaming? Agrifood and urban mobility grassroots innovations with multiple pathways and outcomes
Gerardo Marletto () and
Working Paper CRENoS from Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia
Grassroots innovations provide a significant contribution to sustainability transitions. They differ from other innovations as they originate in civil society and are mostly inspired by ideological values. While there is extensive literature on the embeddedness of grassroots innovations at the local scale, there is a lack of systematic analysis in the most prominent processes at supra-local and global scale, including mainstreaming. The mainstreaming of grassroots innovations is often characterized by ideological conflicts between (both grassroots and non-grassroots) actors that can give rise to multiple pathways, corresponding to different interpretations and divergent practices of the same grassroots innovation. This paper investigates two issues that are not considered by the relevant literature - 1) the factors underlying the generation of multiple pathways of the same grassroots innovation; 2) the relationship between the dynamics of each pathway and its outcome. Six agrifood and urban mobility grassroots innovations are considered - Fair Trade, Organic, Veganism, Carsharing, Cycling, Shared Space; their analysis is carried out through longitudinal global scale case studies. The comparison between the case studies put in evidence some recurrent patterns between the dynamics and outcome of grassroots innovation pathways. In particular, the presence of bifurcations resulting in multiple pathways is systematic and is always linked to mainstreaming. In terms of outcomes, a trade-off is observed between the congruence with original values (usually high in non-mainstreaming pathways and low in mainstreaming pathways) and the level of empowerment (usually low in non-mainstreaming pathways and medium-high in mainstreaming pathways). Compared to Big Firms, the involvement of institutions into mainstreaming results in less pronounced trade-offs and greater empowerment.
Keywords: grassroots innovation; mainstreaming; agrifood; urban mobility (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cse and nep-ino
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Journal Article: Lost in Mainstreaming? Agrifood and Urban Mobility Grassroots Innovations with Multiple Pathways and Outcomes (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:cns:cnscwp:201808
Access Statistics for this paper
More papers in Working Paper CRENoS from Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia Contact information at EDIRC.
Bibliographic data for series maintained by CRENoS ().