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The role of local promoters in helping microentrepreneurs engage in digital business training. The case of Expertienda

Paul Rodríguez-Lesmes (), Luis Gutiérrez, Juan Carlos Urueña-Mejia (), Andres Ortiz, Ivan Medina Rojas and Mauricio Romero
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Paul Rodríguez-Lesmes: Facultad de Economía Universidad del Rosario
Juan Carlos Urueña-Mejia: Facultad de Economía Universidad del Rosario; Corporacion Universitaria Minuto de Dios
Andres Ortiz: Corporacion Universitaria Minuto de Dios, and Universidad de La Salle
Ivan Medina Rojas: Corporacion Universitaria Minuto de Dios
Mauricio Romero: Fundacion Capital

Authors registered in the RePEc Author Service: Paul Andrés Rodríguez Lesmes

No 20902, Documentos de Trabajo from Universidad del Rosario

Abstract: The challenge for policymakers is providing good quality business training services that can reach vast numbers of firms while not expensive. This paper examines the marginal impact of implementing a free smartphone-based business training called Expertienda for Colombian microentrepreneurs. Using teams of local university students and a randomised control trial design, we invited microentrepreneurs to install the application in 2021 and follow up with them at least three times. The sample consisted of 1,013 microentrepreneurs in 10 Colombian cities, for whom we collected administrative records on the application usage and observational and survey data one year after the implementation. We show that for every 100 incentivized businesses, 4 installed and used the app. Moreover, there is no evidence of spillovers at the local level regarding take-up. Regarding business performance, results show no evidence that the course affected financial inclusion, formalisation, or business practices indexes.

Keywords: Financial inclusion; business practices; Formality; Digital training; Microbusiness (search for similar items in EconPapers)
JEL-codes: C93 D22 O10 O17 (search for similar items in EconPapers)
Pages: 57 pages
Date: 2023-09-11
New Economics Papers: this item is included in nep-ent, nep-fle, nep-pay and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:col:000092:020902

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