Estudio de mercado internacional - Corea del Sur

Lizeth Daniela Lucero, Natalia Francine Revelo and Kevin Esmit Tacan

Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID

Abstract: This article aims to show the reader the importance of considering the cultural factor when conducting negotiations at an international level, in this case with South Korea; for this, it was carried out an analysis of the South Korean culture and presented relevant details to achieve a greater acceptance of the product to be exported, as well as a series of general recommendations to establish business relations in the Asian country. For the purposes of the investigation, it has been selected the white manjar or Colombian milk candy, specifically from the Valle del Cauca area. Initially, it is made an analysis of the profile of the South Korean consumer and an analysis of the multiple routes of access to the country, determining that to favor the viability of the export, it is convenient to take a sea access route, since it presents not only economic benefits, but also of conservation and refrigeration. Finally, it is presented a price analysis based on the current cost of the product in Colombia, adding the characteristics to be taken into account when exporting it.

Keywords: Culture; international business; export; international market; South Korea; Colombia (search for similar items in EconPapers)
JEL-codes: F5 M31 (search for similar items in EconPapers)
Pages: 35
Date: 2017-12
References: Add references at CitEc
Citations:

Downloads: (external link)
https://fce.unal.edu.co/media/files/CentroEditoria ... nografos-EACP-25.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:col:000176:022693

Access Statistics for this paper

More papers in Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID Contact information at EDIRC.
Bibliographic data for series maintained by Facultad de Ciencias Económicas Unal ().