Análisis de regresión para investigación de mercados

Regression analysis for market research

Nelcy Roció Escobar Moreno

Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID

Abstract: This paper is part of a series of works that are intended to integrate the application of multivariate analysis techniques to different marketing processes, taking place within many case studies in business. This particular work presents a methodological guide for the implementation of Regression Analysis like quantitative tool in the Marketing Research process. In this way, it is expected to provide students and researchers with a methodological framework that allows them to understand this statistical resource, and to apply their academic and business cases using software such as SPSS.

Keywords: Regression Analysis; Multivariate Analysis; Quantitative Analysis; Marketing Research (search for similar items in EconPapers)
JEL-codes: C38 C87 M30 M31 M39 (search for similar items in EconPapers)
Pages: 29
Date: 2012-09
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Published in Econografos

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https://fce.unal.edu.co/media/files/doc__e._admon_y_cont.__escobar__no_15.pdf

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Persistent link: https://EconPapers.repec.org/RePEc:col:000176:022891

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