Time-to-market in vertically differentiated industries

Emanuele Bacchiega, Jean Gabszewicz and Ornella Tarola

No 2004077, LIDAM Discussion Papers CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Abstract: We study the introduction of new products in a vertically differentiated industry. Innovative firms have to engage into reducing time-to-market investments in order to shorten the time interval between innovation and sales. Still, these investments generate irreversible costs which have to be put in balance with profits accruing to the firm when starting its sales earlier than otherwise. We characterize the optimal investment policies under various assumptions concerning the market structure.

Keywords: time-to-market; market structure; vertical product differentiation (search for similar items in EconPapers)
JEL-codes: L11 L13 O31 (search for similar items in EconPapers)
Date: 2004-11
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Related works:
Journal Article: Time‐to‐market in vertically differentiated industries (2007)
Working Paper: Time-to-market in vertically differentiated industries (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:cor:louvco:2004077

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