Advertising and competitive access pricing to internet services or pay-TV

Jean Gabszewicz, Didier Laussel () and Nathalie Sonnac

No 2006086, LIDAM Discussion Papers CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Abstract: We study access pricing by platforms providing internet services ot pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users'market are increasing in the dimension of the advertising market: the larger the number of advertisers, the higher the access prices for both platforms.

Date: 2006-10
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Working Paper: Advertising and competitive access pricing to internet services or pay-TV (2006)
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