The economic advantage of “being the voice of the majority”

Joana Resende

No 2007028, LIDAM Discussion Papers CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Abstract: In this paper, we analyze the static interaction in prices between two newspapers that compete with each other in the circulation and in the advertising markets. We exploit the two-sided nature of the newspaper industry to analyze a demand-side effect that generates an endogenous mechanism of concentration in the press industry: "the circulation spiral" effect.

Date: 2007-05-01
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Journal Article: The Economic Advantage of Being the “Voice of the Majority” (2008)
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Persistent link: https://EconPapers.repec.org/RePEc:cor:louvco:2007028

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