A multisided value proposition canvas

Paul Belleflamme and Nicolas Neysen

No 2020028, LIDAM Discussion Papers CORE from Université catholique de Louvain, Center for Operations Research and Econometrics (CORE)

Abstract: Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, we argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, we propose an alternative tool that overcomes the limitations we identified and is more appropriate for nascent multisided platforms.

Keywords: Value Proposition; Strategy Canvas; Multisided Platforms (search for similar items in EconPapers)
Pages: 18
Date: 2020-08-26
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Persistent link: https://EconPapers.repec.org/RePEc:cor:louvco:2020028

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