Does Advertising Lower the Price of Newspapers to Consumers ? A Theoretical Appraisal

Jean Gabszewicz, Didier Laussel () and Nathalie Sonnac

No 2004-40, Working Papers from Center for Research in Economics and Statistics

Abstract: We study whether advertising subsidizes consumers newspapers, prices. Using a model representingthe two-sided network effects between the advertising and printed media industries, we show that theanswer should be nuanced according to the readership,s attitude toward advertising.

Date: 2004
References: Add references at CitEc
Citations:

Downloads: (external link)
http://crest.science/RePEc/wpstorage/2004-40.pdf Crest working paper version (application/pdf)

Related works:
Journal Article: Does advertising lower the price of newspapers to consumers? A theoretical appraisal (2005)
Working Paper: Does advertising lower the price of newspapers to consumers? A theoretical appraisal (2005)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:crs:wpaper:2004-40

Access Statistics for this paper

More papers in Working Papers from Center for Research in Economics and Statistics Contact information at EDIRC.
Bibliographic data for series maintained by Secretariat General () and Murielle Jules Maintainer-Email : murielle.jules@ensae.Fr.