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Using data envelopment analysis to measure hotel efficiency in Crete

Alexandros Apostolakis, George Datseris () and Constantine Manasakis ()
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George Datseris: Department of Finance and Insurance, School of Management and Economics, Technological Educational Institute of Crete

No 1203, Working Papers from University of Crete, Department of Economics

Abstract: The present paper studies the relative efficiency between hotels operating under a brand and hotels operating independently, in the island of Crete, Greece, using the Data Envelopment Analysis. Interestingly enough, we find that nationally branded hotels are the relatively most efficient; internationally branded are the least efficient, while those operating under a local brand and the independent ones lie in between. This efficiency ranking can be explained by the interplay between operating under a brand and being to changes in the local market's conditions. We also investigate the inefficiency causes and make suggestions for improvements, in the transformation of inputs to outputs, for each type of hotels studied.

Keywords: Superior hotels; Crete; technical efficiency; scale efficiency; slack analysis (search for similar items in EconPapers)
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