CUSTOMER SATISFACTION/DISSATISFACTION: ASPECTS AND MEASURES

Maria Teresa Morana
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Maria Teresa Morana: Ceris - Institute for Economic Research on Firms and Growth,Turin, Italy

CERIS Working Paper from CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY

Abstract: Total Quality as a means of obtaining customer satisfaction. Analysis of literature on CS/D and the identification of measurement methodologies CD/S for services.

Keywords: Customer; satisfaction (search for similar items in EconPapers)
Pages: 43 pages
Date: 1997-12
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Persistent link: https://EconPapers.repec.org/RePEc:csc:cerisp:199715

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