Organizational identity and corporate image of the National Council of Researches (CNR) in Piedmont-Italy

Paolo Enria

CERIS Working Paper from CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY

Abstract: Nowadays, the differentiation of the corporate image is one of the most important goals in business. The aim of this work is to introduce a sequence of actions suitable for building a powered organizational image. At the first step, we study identity in organizaztions through a research for the italian CNR (National Council of Researches). In fact, we note that managing the cultural identity is useful to combine the two aspects of the organizational communication: the internal and the external. Through the analysis of the main theories of the image and the organizational identity, we also introduce a new communicational pattern up to date and ready to be tested.

Pages: 55 pages Keywords : corporate image, organizational identity, cultural identity, social identity, communication
Date: 2000-12
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Persistent link: https://EconPapers.repec.org/RePEc:csc:cerisp:200012

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