Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse

Gian Franco Corio ()
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Gian Franco Corio: Ceris - Institute for Economic Research on Firms and Growth, Moncalieri, (TO), Italy

CERIS Working Paper from CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY

Abstract: Carrying out a marketing operation on a territory means to define the conceptual instruments and acts in order to connect the demand of the territory to its offer; such action has the function to define a geographic area in relation to the expectations and the needs expressed by the demand, both internal and external.Marketing aims at arousing the interest of those who are actively involved in the "territory" system and at specifying which strategies must be put into effect in order to acquire new customers and in order to satisfy their needs. This working paper proposes a model of analysis related to the value resources of the territory which need to be worked on, and that is:-the space, the places, the events;-the infrastructures and the equipment, general and specific;-the proposed activities, entertainment, culture, sport and events;-the various subject-actors.

Keywords: Marketing; Territory; Regional Analysis; Development Planning and Policy (search for similar items in EconPapers)
JEL-codes: M31 M39 O18 O20 (search for similar items in EconPapers)
Pages: 29 pages
Date: 2005-06
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