Persuasive and Informative Advertising: A Classroom Experiment

Beth Freeborn and Jason Hulbert ()
Additional contact information
Jason Hulbert: Department of Economics, College of William and Mary

No 85, Working Papers from Department of Economics, College of William and Mary

Abstract: This paper outlines a pair of classroom activities designed to provide an intuitive foundation to the theoretical introduction of advertising in monopoly markets. The roles of both informative and persuasive advertising are covered. Each student acts as a monopolist and chooses the number of (costly) advertisements and price. The experiments are intended for intermediate microeconomics or industrial organization courses, though may be utilized in any course that covers advertising models.

Keywords: Classroom experiment; Advertising; Monopolist; Undergraduate Industrial Organization (search for similar items in EconPapers)
JEL-codes: A22 C90 D21 L10 (search for similar items in EconPapers)
Pages: 31 pages
Date: 2009-06-11
New Economics Papers: this item is included in nep-exp
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Downloads: (external link)
http://economics.wm.edu/wp/cwm_wp85.pdf (application/pdf)

Related works:
Journal Article: Persuasive and Informative Advertising: A Classroom Experiment (2011)
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