Kosten- und Leistungsstrukturen ausgewählter Betriebstypen des Lebensmittel-Ladeneinzelhandels in Deutschland im Vergleich

Manfred Turban (manfred.turban@fh-duesseldorf.de)
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Manfred Turban: Department of Economics of the Duesseldorf University of Applied Sciences

Duesseldorf Working Papers in Applied Management and Economics from Duesseldorf University of Applied Sciences

Abstract: The notion of the retail format focuses traditionally on the strategic marketing aspect and the specific configurations of the retail marketing mix. Retail marketing concepts are however a concomitant of specific operating cost and return on capital structures as well as of specific labour and selling space productivity levels which has a decisive impact on the competitiveness of retail formats. The relationship between retail marketing concepts and the connected cost and return structures is discussed on the basis of selected grocery store retailing formats in Germany. As it is shown the retail marketing concepts do not only determine the cost and return structures of these retail formats, but the differentiated cost and return structures also have a significant impact on the potential scope of retail companies in the configuration of merchandise assortment and retail service and on the general growth prospects of specific retail formats.

Keywords: Betriebsformen des Einzelhandels (Formate); Lebensmittel-Einzelhandel; Kostenstrukturen im Handel; Produktivität im Einzelhandel; Retail Formats; Grocery Retailing; Retail cost structure; Retail productivity (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Pages: 25 pages
Date: 2007-12
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf ; 2007,1 ; ISSN 1866-2722

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