Nutzung und Wirkung von Video-Content in Online-Jobbörsen: Erkenntnisse einer explorativen Studie. Video Content on recruitment websites: Perception, Usage and Effects

Sven Pagel (sven.pagel@fh-duesseldorf.de) and Sebastian Goldstein (sebastian.goldstein@fh-duesseldorf.de)
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Sven Pagel: Department of Economics of the Duesseldorf University of Applied Sciences
Sebastian Goldstein: Department of Economics of the Duesseldorf University of Applied Sciences

Duesseldorf Working Papers in Applied Management and Economics from Duesseldorf University of Applied Sciences

Abstract: The increasing implementation of moving images on websites and online presentations necessitates specific research regarding aspects of usability and cognitive perceptions. On basis of its intrinsic raison d'être moving images can be differentiated in original and additive videos. In web based media services original videos can be interpreted as their core products. In contrast, additive motion graphics can be defined as on top content which may enrich the existing information portfolio. As motion can be seen as the key activator of the human visual awareness, additive video content can also have a distractive effect on cognition. In addition to the differentiation of motion graphics in original and additive videos, the role of motion graphics in the media and marketing communication will be analyzed. The core focus of this study is to analyse the perception, usage and effects of motion graphics in online career and recruitment portals. Furthermore, a model of the video awareness und interaction process will be developed. 20 students/ applicants from three different departments took part at this eyetracking study. Thus, employed methods are eyetracking studies and accompanying interviews with test persons.

Keywords: video-content; job-offers; career and recruitment portals; usability; eyetracking (search for similar items in EconPapers)
JEL-codes: C12 M12 (search for similar items in EconPapers)
Pages: 257 pages
Date: 2009-05
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Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf ; 2009,11 ; ISSN 1866-2722

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