Video-Content auf Youtube-Kanälen von TV-Sendern am Beispiel von ARD, BBC und Deutsche Welle: Wahrnehmung, Nutzung und Wirkung von redaktionellen Video-Inhalten. Video content on Youtube channels of TV Stations with examples of ARD, BBC and Deutsche Welle: Perception, use and impact of Video with editorial content

Sven Pagel () and Alexander Juergens ()
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Sven Pagel: Department of Economics of the Duesseldorf University of Applied Sciences
Alexander Juergens: Department of Economics of the Duesseldorf University of Applied Sciences

Duesseldorf Working Papers in Applied Management and Economics from Duesseldorf University of Applied Sciences

Abstract: This exploratory study is done to identify first assumptions for the use of video content in YouTube channels. A systematic process based on usage of video on-demand with perception, use and effect is used. The perception of video content can be viewed at several levels: the access, the design and the brand level. The use by the recipients concentrates on witch criteria videos are selected? How users navigate through the video? What elements of a website and a video will be seen during use? The effects focuses on cognitive, emotional and conative effects.

Keywords: Bewegtbildkommunikation; YouTube; Mediatheken; Eyetracking; Moving Image; YouTube; Usability; Eye Tracking; Media Library (search for similar items in EconPapers)
JEL-codes: L82 (search for similar items in EconPapers)
Pages: 51 pages
Date: 2010-12
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Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf ; 2010,14 ; ISSN 1866-2722

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Persistent link: https://EconPapers.repec.org/RePEc:ddf:wpaper:14

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