Economics at your fingertips  

Using Personalized Feedback to Increase Data Quality and Respondents' Motivation in Web Surveys?

Simon Kühne and Martin Kroh

No 855, SOEPpapers on Multidisciplinary Panel Data Research from DIW Berlin, The German Socio-Economic Panel (SOEP)

Abstract: *****Volltextdokument auf Wunsch der Autoren gelöscht***** Web surveys technically allow providing feedback to respondents based on their previous responses. This personalized feedback may not only beused to target follow-up questions, it also allows test results to be returned immediately to respondents. This paper argues that the possibility of learning something about themselves increases respondents’ motivation and possibly the accuracy of responses. While past studies mainly concentrate on the effects of providing study results on future response rates, thus far survey research lacks of theoretical and empirical contributions on the effects of personalized, immediate, feedback on response behavior. To test this, we implemented a randomized trial in the context of the Berlin Aging Study II (BASE-II) in 2014, providing feedback regarding the respondents’ personality tests (Big-Five personality inventory) to a subgroup of the sample. Results show moderate differences in response behavior between experimental and control group (item nonresponse, response styles, internal consistency, socially desirable responding, corrective answers, and response times). In addition, we find that respondents of the experimental group report higher levels of satisfaction with the survey.

Keywords: Personalized Feedback; Web Surveys; Online Surveys; Incentives; Respondent Motivation; Measurement Error; Survey Satisfaction; Big Five Personality Traits (search for similar items in EconPapers)
Pages: 14 p.
Date: 2016
New Economics Papers: this item is included in nep-exp and nep-neu
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this paper

More papers in SOEPpapers on Multidisciplinary Panel Data Research from DIW Berlin, The German Socio-Economic Panel (SOEP) Contact information at EDIRC.
Bibliographic data for series maintained by Bibliothek ().

Page updated 2024-02-17
Handle: RePEc:diw:diwsop:diw_sp855