 From Silent Generation to Gen Z: Who Appreciates a Social and Sustainable Bank Most?Nicole Jonker, Bo Beeker and Hans Brits Working Papers from DNB Abstract: This study investigates generational differences in the importance Dutch bank customers attach to their bank’s contributions to environmental sustainability, social inclusion, and peace, security and justice. Survey results from over 4,000 respondents reveal that individuals from the Silent and Baby Boom generations consistently value banks’ roles in climate action, nature preservation, and social accessibility higher than the other generations. While all generations prioritise core banking services such as secure savings and reliable payments, individuals from the Silent and Baby Boom generations place greater emphasis on the availability of physical branches, support for digitally vulnerable individuals, and banks’ involvement in cybersecurity, military defence, and anti-money laundering. These patterns remain robust after controlling for demographic characteristics, financial literacy, health and digital skills, suggesting that formative experiences and values are key drivers. The findings highlight among others the need for banks and regulators to balance digital innovation and ESG ambitions with continued attention to accessibility and trust across all generations. Keywords: banks; generations; social goals; digital inclusion; resilience, sustainability (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:dnb:dnbwpp:849 Access Statistics for this paper More papers in Working Papers from DNB Contact information at EDIRC. |
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