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Is Resale Needed in Markets with Refunds? Evidence from College Football Ticket Sales

Drew Vollmer
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Drew Vollmer: U.S. Department of Justice

No 202202, EAG Discussions Papers from Department of Justice, Antitrust Division

Abstract: When is resale valuable? And when can it be replaced with refunds? I study the performance of common reallocation mechanisms in perishable goods markets with demand uncertainty. Using primary and secondary market data on college football ticket sales, I design a structural model to evaluate the performance of resale, partial refunds, and a menu of refund contracts. In the model, consumers anticipate shocks when making initial purchases. After shocks are realized, they participate in an endogenous resale market. I find that refunds are more efficient than resale, but that resale is better for sellers and consumers than not reallocating.

Pages: 78 pages
Date: 2022-02
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