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The Welfare Effects of Third-Degree Price Discrimination in a Differentiated Oligopoly

Takanori Adachi and Noriaki Matsushima

ISER Discussion Paper from Institute of Social and Economic Research, Osaka University

Abstract: This paper studies the relationship between horizontal product differentiation and the welfare effects of third-degree price discrimination in oligopoly. By deriving linear demand from a representative consumer's utility and focusing on the symmetric equilibrium of a pricing game, we characterize the conditions relating to such demand properties as substitutability and complementarity for price discrimination to improve social welfare. In particular, we show that price discrimination can improve social welfare if firms' brands are substitutes in a market where the discriminatory price is higher and complements in one where it is lower, but welfare never improves in the reverse situation. We verify, however, that consumer surplus is never improved by price discrimination; welfare improvement by price discrimination is solely due to an increase in the firms' profits. This means that there is no chance that firms suffer from a "prisoners' dilemma," that is, firms are better off by switching from uniform pricing to price discrimination.

Date: 2011-01
New Economics Papers: this item is included in nep-bec, nep-cis, nep-com, nep-ind and nep-mkt
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https://www.iser.osaka-u.ac.jp/library/dp/2011/DP0800.pdf

Related works:
Journal Article: THE WELFARE EFFECTS OF THIRD-DEGREE PRICE DISCRIMINATION IN A DIFFERENTIATED OLIGOPOLY (2014) Downloads
Working Paper: The Welfare Effects of Third-Degree PriceDiscrimination in a Differentiated Oligopoly (2011) Downloads
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