Paying to Avoid the Spotlight

Te Bao, John Duffy and Nobuyuki Hanaki

ISER Discussion Paper from Institute of Social and Economic Research, The University of Osaka

Abstract: In the digital age, privacy in economic activities is increasingly threatened. In considering policies to address this threat, it is useful to gauge what value, if any, people attach to privacy in their economic activities: specifically, reputational concerns related to dishonest behavior. We assess individuals’ willingness to pay to avoid scrutiny of their potentially dishonest behavior in a simple coin flipping task, conducted in Japan, China, and the United States. Our findings reveal that people’s willingness to pay to “avoid the spotlight” is positive and economically sizable across all three countries and is largest in Japan.

Date: 2024-04, Revised 2025-02
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https://www.iser.osaka-u.ac.jp/static/resources/docs/dp/DP1238RR.pdf

Related works:
Working Paper: Paying to Avoid the Spotlight (2024)
Working Paper: Paying to Avoid the Spotlight (2024)
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