Trigger Foods: The Influence of ``Irrelevant'' Alternatives in School Lunchrooms
Andrew S. Hanks,
David Just and
Additional contact information
Andrew S. Hanks: Cornell University
Brian Wansink: Cornell University
No 5, Working Papers from Cornell Center for Behavioral Economics in Child Nutrition Programs
Rational choice theory commonly assumes that the presence of unselected choices cannot impact which among the remaining choices is selected-often referred to as independence of irrelevant alternatives. We show that such seemingly irrelevant alternatives influence choice in a school lunch setting. In these lunchrooms, we provide evidence that the presence of specific side dishes - trigger foods - can strongly increase the sales of unhealthy a la carte options, even when the trigger foods are not selected. This behavioral anomaly can be exploited to lead children to healthier choices. We also offer a method that can be used to identify such foods.
References: Add references at CitEc
Citations Track citations by RSS feed
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Journal Article: Trigger Foods: The Influence of “Irrelevant” Alternatives in School Lunchrooms (2012)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:dys:benwps:05
Access Statistics for this paper
More papers in Working Papers from Cornell Center for Behavioral Economics in Child Nutrition Programs Cornell University Charles H. Dyson School of Applied Economics and Management 17 Warren Hall Ithaca, NY 14853. Contact information at EDIRC.
Bibliographic data for series maintained by Andrew S. Hanks (). This e-mail address is bad, please contact .