Consumer rapport to luxury: Analyzing complex and ambivalent attitudes

Bernard Dubois, Gilles Laurent and Sandor Czellar
Additional contact information
Sandor Czellar: University of Geneva

No 736, HEC Research Papers Series from HEC Paris

Abstract: The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

Keywords: luxury; ambiguity; attitude measurement; consumer behavior (search for similar items in EconPapers)
JEL-codes: D12 L81 (search for similar items in EconPapers)
Pages: 56 pages
Date: 2001-10-01
New Economics Papers: this item is included in nep-cbe
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (79)

Downloads: (external link)
http://www.hec.fr/var/fre/storage/original/applica ... 8227d08506a8673b.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ebg:heccah:0736

Access Statistics for this paper

More papers in HEC Research Papers Series from HEC Paris HEC Paris, 78351 Jouy-en-Josas cedex, France. Contact information at EDIRC.
Bibliographic data for series maintained by Antoine Haldemann ().