Product Categories as Judgment Devices: The Moral Awakening of the Investment Industry

Diane-Laure Arjaliès and Rodolphe Durand ()
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Diane-Laure Arjaliès: Ivey Business School at Western University
Rodolphe Durand: HEC Paris

No 1325, HEC Research Papers Series from HEC Paris

Abstract: Product categories are more than classification devices that organize markets; when reflecting market actors' purposes, they are also judgment devices. Taking stock of the literature on product categories and drawing on the distinction between the faculties of knowing and judging, we elaborate a framework that accounts for how and why market actors include or exclude normative attributes in a product category definition. Based on a field study of the development of Socially Responsible Investment (SRI) funds in France, we describe the phases and conditions of a judgment framework for category definition, for both established and nascent categories. We discuss implications for research on product categories and the workings of markets more broadly.

Keywords: Categories; Purpose; Norms; Morals; Markets; Investment Industry; Socially Responsible Investment (SRI) (search for similar items in EconPapers)
JEL-codes: M14 Q01 Q56 Q58 Z10 Z13 (search for similar items in EconPapers)
Pages: 50 pages
Date: 2018-12-19
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Persistent link: https://EconPapers.repec.org/RePEc:ebg:heccah:1325

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