Evaluating the Economic Effects of Cultural Events

Olivier Gergaud and Victor Ginsburgh

Working Papers ECARES from ULB -- Universite Libre de Bruxelles

Abstract: The chapter describes the different techniques that may be used to measure the short-term economic fallouts of cultural events and, in particular, of music and opera festivals. It tries to distinguish failsafe methods—which are unfortunately not always easy to use—from more doubtful ones, in particular contingent valuation and interviews—which lead to exaggerated evaluations. Examples are provided in each case. We also suggest a new and inexpensive method to evaluate the relative numbers of visitors (by country of origin), which does not suffer from the overstatements provided by contingent valuation and interviews.

Keywords: funding cultural events; impact studies; Google Trends (search for similar items in EconPapers)
JEL-codes: H43 Z11 (search for similar items in EconPapers)
Pages: 21 p.
Date: 2016-05
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Citations: View citations in EconPapers (3)

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