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Using Google Trends to Evaluate Cultural Events

Olivier Gergaud () and Victor Ginsburgh ()

No 32019-24, Working Papers ECARES from ULB -- Universite Libre de Bruxelles

Abstract: The paper discusses briefly the methods that are used to evaluate ex ante and/or ex post cultural events. We suggest that Google Trends, which is now quite common can also easily be used in this case.

Keywords: Festivals; European Capital of Culture; Subsidies; Tourism (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cul
Date: 2019-10
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