Using Google Trends to Evaluate Cultural Events
Olivier Gergaud () and
Victor Ginsburgh ()
No 32019-24, Working Papers ECARES from ULB -- Universite Libre de Bruxelles
The paper discusses briefly the methods that are used to evaluate ex ante and/or ex post cultural events. We suggest that Google Trends, which is now quite common can also easily be used in this case.
Keywords: Festivals; European Capital of Culture; Subsidies; Tourism (search for similar items in EconPapers)
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