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The Impact of Defaults on Technology Adoption, and Its Underappreciation by Pollicymakers

Peter Bergman and Todd Rogers
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Peter Bergman: Columbia University
Todd Rogers: Harvard University

Working Paper Series from Harvard University, John F. Kennedy School of Government

Abstract: We conduct an experiment to understand how enrollment defaults affect the take up and impact of an education technology. We show that a standard and simplified opt-in process induce low take up. Automatically enrolling parents increases adoption significantly and improves student achievement. Our surveys show automatic enrollment is uncommon because its impact is underestimated: District leaders overestimate take-up under the standard condition by 38 percentage points and underestimate take-up under automatic enrollment by 31 percentage points. After learning the actual take-up rates, there is a 140% increase in willingness to pay for the technology when shifting implementation to automatic enrollment.

New Economics Papers: this item is included in nep-edu, nep-exp and nep-ino
Date: 2017-06
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Persistent link: https://EconPapers.repec.org/RePEc:ecl:harjfk:rwp17-021

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