Alliance Structure and Success in the Global Airline Industry: An Empirical Investigation

Ursula Y. Sullivan and Anne T. Coughlan
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Ursula Y. Sullivan: U of Illinois at Urbana-Champaign
Anne T. Coughlan: Northwestern U

Working Papers from University of Illinois at Urbana-Champaign, College of Business

Abstract: In this paper, we investigate the use of horizontal distribution alliances (HDAs) in the international airline industry. Airlines enter these alliances to effectively meet the needs of passengers in new and expanding markets. We apply transaction cost analysis (TCA) to develop a conceptual framework explaining the use of HDAs. From analyzing primary and secondary data, our results indicate that TCA is a viable theory for predicting the formation and success of an HDA.

Date: 2004-08
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Persistent link: https://EconPapers.repec.org/RePEc:ecl:illbus:04-0113

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