If Money Doesn't Make You Happy, Consider Time

Jennifer L. Aaker, Melanie Rudd and Cassie Mogilner
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Jennifer L. Aaker: Stanford University
Melanie Rudd: Stanford University
Cassie Mogilner: University of Pennsylvania

Research Papers from Stanford University, Graduate School of Business

Abstract: Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness principles in Dunn, Gilbert, and Wilson (2010) by offering five time-spending happiness principles: 1) spend time with the right people; 2) spend time on the right activities; 3) enjoy the experience without spending the time; 4) expand your time; and 5) be aware that happiness changes over time.

Date: 2010-11
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