Drifting Tastes, Inertia, and Organizational Viability

Gael Le Mans, Michael T. Hannan and Laszlo Polos
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Gael Le Mans: University Pompeu Fabra
Michael T. Hannan: Stanford University
Laszlo Polos: Durham University

Research Papers from Stanford University, Graduate School of Business

Abstract: Why do organizations generally lose their competitive edge as they get older? Recent theory and research on the dynamics of audiences and categories in markets sheds some new light on issues of organizational obsolescence.

Date: 2011-08
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