Marketing Working Papers

From Tecnológico de Monterrey, Campus Ciudad de México
Contact information at EDIRC.
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2010-03-MKT: Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior

Prof Rajagopal

2010-02-MKT: Orchestration of the Marketing Strategy under Competitive Dynamics

Prof Rajagopal

2010-01-MKT: Consumer Culture and Purchase Intentions towards Fashion Apparel

Prof Rajagopal

2009-03-MKT: Street Markets Influencing Consumer Behavior in Urban Habitat

Prof Rajagopal

2009-02-MKT: Conational Drivers Influencing Brand Preference among Consumers

Prof Rajagopal

2009-01-MKT: Determinants of Shopping Behavior of Urban Consumers

Prof Rajagopal

2008-06-MKT: Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance

Prof Rajagopal

2008-05-MKT: Growing Shopping Malls and Behavior of Urban Shoppers

Prof Rajagopal

2008-04-MKT: Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products

Prof Rajagopal

2008-03-MKT: Point of Sales Promotions and Buying Stimulation in Retail Stores

Prof Rajagopal

2008-02-MKT: Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance

Prof Rajagopal

2008-01-MKT: Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators

Prof Rajagopal

2007-09-MKT: Outsourcing Salespeople in Building Arousal towards Retail Buying

Prof Rajagopal

2007-08-MKT: Arousal and Merriment as Decision Drivers among Young Consumers

Prof Rajagopal

2007-07-MKT: Emerging Perspectives on Self Service Technologies in Retail Banking

Rajagopal and Ananya Rajagopal

2007-06-MKT: Optimizing Franchisee Sales and Business Performance in Retail Food Sector

Prof Rajagopal

2007-05-MKT: Trade Openness and Inflation in Latin American Countries

Prof Rajagopal

2007-04-MKT: Administration of Sales Force Tasks under Field Conditions

Prof Rajagopal

2007-03-MKT: Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency

Prof Rajagopal

2007-02-MKT: Brand Metrics: A Tool to Measure Performance

Rajagopal and Amritanshu Rajagopal

2007-01-MKT: New Product Introduction and Seasonality Effect in Food Products Retailing

Prof Rajagopal

2006-09-MKT: Trust and Cross-Cultural Dissimilarities in Corporate Environment

Prof Rajagopal

2006-08-MKT: Architecting Brands: Managerial Process and Control for Emerging Enterprises

Prof Rajagopal

2006-07-MKT: Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance

Prof Rajagopal

2006-06-MKT: Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response

Prof Rajagopal

2006-05-MKT: Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms

Prof Rajagopal

2006-04-MKT: Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries

Prof Rajagopal

2006-03-MKT: Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores

Prof Rajagopal

2006-02-MKT: Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market

Prof Rajagopal

2006-01-MKT: Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis

Prof Rajagopal