Marketing Working Papers

From Tecnológico de Monterrey, Campus Ciudad de México
Contact information at EDIRC.
Bibliographic data for series maintained by Amaranta Arroyo ( this e-mail address is bad, please contact ).

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2010-03-MKT: Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior: Prof Rajagopal
2010-02-MKT: Orchestration of the Marketing Strategy under Competitive Dynamics: Prof Rajagopal
2010-01-MKT: Consumer Culture and Purchase Intentions towards Fashion Apparel: Prof Rajagopal
2009-03-MKT: Street Markets Influencing Consumer Behavior in Urban Habitat: Prof Rajagopal
2009-02-MKT: Conational Drivers Influencing Brand Preference among Consumers: Prof Rajagopal
2009-01-MKT: Determinants of Shopping Behavior of Urban Consumers: Prof Rajagopal
2008-06-MKT: Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance: Prof Rajagopal
2008-05-MKT: Growing Shopping Malls and Behavior of Urban Shoppers: Prof Rajagopal
2008-04-MKT: Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products: Prof Rajagopal
2008-03-MKT: Point of Sales Promotions and Buying Stimulation in Retail Stores: Prof Rajagopal
2008-02-MKT: Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance: Prof Rajagopal
2008-01-MKT: Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators: Prof Rajagopal
2007-09-MKT: Outsourcing Salespeople in Building Arousal towards Retail Buying: Prof Rajagopal
2007-08-MKT: Arousal and Merriment as Decision Drivers among Young Consumers: Prof Rajagopal
2007-07-MKT: Emerging Perspectives on Self Service Technologies in Retail Banking: Rajagopal and Ananya Rajagopal
2007-06-MKT: Optimizing Franchisee Sales and Business Performance in Retail Food Sector: Prof Rajagopal
2007-05-MKT: Trade Openness and Inflation in Latin American Countries: Prof Rajagopal
2007-04-MKT: Administration of Sales Force Tasks under Field Conditions: Prof Rajagopal
2007-03-MKT: Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency: Prof Rajagopal
2007-02-MKT: Brand Metrics: A Tool to Measure Performance: Rajagopal and Amritanshu Rajagopal
2007-01-MKT: New Product Introduction and Seasonality Effect in Food Products Retailing: Prof Rajagopal
2006-09-MKT: Trust and Cross-Cultural Dissimilarities in Corporate Environment: Prof Rajagopal
2006-08-MKT: Architecting Brands: Managerial Process and Control for Emerging Enterprises: Prof Rajagopal
2006-07-MKT: Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance: Prof Rajagopal
2006-06-MKT: Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response: Prof Rajagopal
2006-05-MKT: Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms: Prof Rajagopal
2006-04-MKT: Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries: Prof Rajagopal
2006-03-MKT: Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores: Prof Rajagopal
2006-02-MKT: Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market: Prof Rajagopal
2006-01-MKT: Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis: Prof Rajagopal