Do Walmartians Ruled? The political power of an emerging middle class in Mexico

Hector Villarreal and Ricardo Cantú

No 20081, Working Papers from Escuela de Graduados en Administración Pública y Políticas Públicas, Campus Monterrey

Abstract: This paper questions if an increase in consumption of durable goods -such as electric appliances, associated in the media with an emerging middle class- could have aided the incumbent party to retain the Mexican presidency in 2006 -again, associated in the media with the backing of the economic model by voters. Important data limitations forced to employ indirect tests of these and to rely on correlations rather than causalities -with the associated identification problems. Nonetheless, it was not able to reject the hypothesis alluded. Though, in a tight election, a small effect could make the difference, and this analysis suggests that this very probably happened.

Keywords: Mexico; Walmartians; middle-class; middle class; elections; 2006; durable goods; electric appliances (search for similar items in EconPapers)
JEL-codes: C10 C31 C81 D12 I30 I31 O54 (search for similar items in EconPapers)
Date: 2007-06
New Economics Papers: this item is included in nep-cdm and nep-pol
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