Leadership programmes: success, self-improvement, and relationship management among new middle-class Chinese

Jiazhi Fengjiang and Hans Steinmüller

LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library

Abstract: In the last decade, business and life coaching programmes have rapidly proliferated in the People’s Republic of China. Such programmes promise radical self-transformations aiming at individual success and social responsibility. The methods of most coaching programmes popular in China today are characterised by strict discipline and emotional expressivity, which are enacted in personal bonds between participants and coaches. This article describes and analyses these processes of self-transformation for the case of the rapidly growing ‘Leadership Programmes’ (LP). We outline the social background and emergence of LP programmes, present the typical features of LP training and discuss the consequences of self-transformation as seen by participants and outsiders. Altogether, these leadership programmes constitute an important new platform where ethical subjectivities are created and negotiated among new middle-class Chinese; subjectivities that are supposed to be enterprising, responsible, and expressive.

Keywords: middle class; subjectivity; business coaching; emotions; China (search for similar items in EconPapers)
JEL-codes: J50 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2023-01-01
New Economics Papers: this item is included in nep-isf
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Published in Ethnos, 1, January, 2023, 88(1), pp. 109 - 129. ISSN: 0014-1844

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