When bulldozers loom: informal property rights and marketing practice innovation among emerging market microentrepreneurs
Rajesh Chandy and
LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library
Microentrepreneurs represent the most common type of business in the world, and marketing is a primary means by which they earn their livelihoods. They are especially numerous in emerging markets, and many live precarious lives characterized by poverty and potentially devastating exogenous shocks. This paper examines the marketing practices of microentrepreneurs by studying grocery retailers in a large slum in Cairo, Egypt. Employing detailed data on the marketing practices of these retailers, the paper examines why some microentrepreneurs engage in innovation in their marketing practices (and perform better), whereas others fail to do so. We highlight the causal effect of an important, but rarely studied, factor—informal property rights—on innovation in marketing practices among microentrepreneurs. Because few microentrepreneurs in the context we study have access to formal property rights, the threat of expropriation looms large in their lives. We show that those microentrepreneurs who possess their stores (without actually owning them) are substantially less likely to innovate in their marketing practices than those who lease their stores. We make use of an exogenous shock to property-rights laws to assess the causal impact of informal property rights on innovation in marketing practices.
Keywords: emerging markets; innovation; retail; property rights; microentrepreneurs; causal inference; Grant 1435; Deloitte Institute of Innovation and Entrepreneurship; Wheeler Institute for Business and Development; Tony and Maureen Wheeler Chair in Entrepreneurship; Cambridge Judge Business School–Middle East Research Centre (search for similar items in EconPapers)
JEL-codes: F3 G3 J01 L81 R14 (search for similar items in EconPapers)
Pages: 29 pages
New Economics Papers: this item is included in nep-iue, nep-law and nep-ure
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Published in Marketing Science, 1, January, 2023, 42(1), pp. 137 - 165. ISSN: 0732-2399
Downloads: (external link)
http://eprints.lse.ac.uk/114293/ Open access version. (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ehl:lserod:114293
Access Statistics for this paper
More papers in LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library LSE Library Portugal Street London, WC2A 2HD, U.K.. Contact information at EDIRC.
Bibliographic data for series maintained by LSERO Manager ().