The digital undertow and institutional displacement: a sociomaterial approach

Wanda J. Orlikowski and Susan V. Scott

LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library

Abstract: As “the digital” becomes pervasive within organizations and industries, it is increasingly evident that how we live, work, connect, coordinate, and govern are being significantly changed by digitalization. Many of these digital transformations are highly visible and dramatic, involving a purposeful repositioning and restructuring of organizations and industries. But in addition to these direct and visible changes, we argue that processes of digitalization are also producing less visible transformations in core institutional values, norms, and rules, which are indirectly, yet more profoundly, reconfiguring how organizations and industries perform. Referencing findings from two different sectors, we posit that the corollary effects of waves of digitalization—what we conceptualize as the “digital undertow”—are generating a set of dynamics that are displacing institutional apparatuses from their positions of primacy and authority within industries. We further suggest that our conventional toolkits for studying organizational phenomena are not well equipped for examining such corollary effects of digitalization. In addressing this challenge, we consider how the relational and performative theorizing of strong sociomateriality provides a powerful analytic for investigating these effects and we highlight how it offers valuable insights into the institutional displacements arising in the digital undertow.

Keywords: digital transformation; digital undertow; institutional displacement; materialization; sociomateriality (search for similar items in EconPapers)
JEL-codes: J50 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2023-06-16
New Economics Papers: this item is included in nep-his, nep-mfd and nep-pay
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Organization Theory, 16, June, 2023, 4(2)

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