Collaborative driving mode of sustainable marketing and supply chain management supported by metaverse technology

Ziqi Zhong and Elena Yifei Zhao

LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library

Abstract: In this article, we aim to explore the relationship between sustainable marketing and supply chain management (SCM) under the background of metaverse technology to realize the sustainable development of enterprises. First, this study deeply studies the influence of metaverse technology on sustainable marketing strategy from the theoretical level. Second, it deeply discusses the integration of digital transformation and sustainable development in SCM. Finally, this study implements a collaborative driving model of sustainable marketing and SCM supported by metaverse. By designing and analyzing the questionnaire on the sustainable performance of enterprises, it is found that SCM, cooperation with customers, investment recovery, sustainable marketing, R&D and design, production, and manufacturing have a significant positive influence on the sustainable performance of enterprises (p

Keywords: enterprise sustainable performance; metaverse; supply chain management (SCM); sustainable marketing; synergistic driving; Enterprise sustainable performance; AAM requested (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Pages: 13 pages
Date: 2024-01-01
New Economics Papers: this item is included in nep-env
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in IEEE Transactions on Engineering Management, 1, January, 2024, 71, pp. 1642 - 1654. ISSN: 0018-9391

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