Consumer search: evidence from path-tracking data
Fabio Pinna and
Stephan Seiler
LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library
Abstract:
We estimate the effect of consumer search on the price of the purchased product in a physical store environment. We implement the analysis using a unique data set obtained from radio frequency identification tags, which are attached to supermarket shopping carts. This technology allows us to record consumers' purchases as well as the time they spent in front of the shelf when contemplating which product to buy, giving us a direct measure of search effort. Controlling for a host of confounding factors, we estimate that an additional minute spent searching lowers price paid by $2.10 which represents 8 percent of average trip-level expenditure.
Keywords: Consumer search; in-store marketing; path data (search for similar items in EconPapers)
JEL-codes: D12 D83 L11 L15 (search for similar items in EconPapers)
Pages: 37 pages
Date: 2014-09
New Economics Papers: this item is included in nep-com, nep-ind and nep-mkt
References: Add references at CitEc
Citations: View citations in EconPapers (1)
Downloads: (external link)
http://eprints.lse.ac.uk/60447/ Open access version. (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:ehl:lserod:60447
Access Statistics for this paper
More papers in LSE Research Online Documents on Economics from London School of Economics and Political Science, LSE Library LSE Library Portugal Street London, WC2A 2HD, U.K.. Contact information at EDIRC.
Bibliographic data for series maintained by LSERO Manager ().