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Prosocial norms and degree heterogeneity in social networks

Jaromír Kovářík (), Pablo Brañas Garza, Ramon Cobo-Reyes, Maria Paz Espinosa (), Natalia Jiménez () and Giovanni Ponti ()
Authors registered in the RePEc Author Service: Pablo Brañas-Garza

No 2012-10, DFAEII Working Papers from University of the Basque Country - Department of Foundations of Economic Analysis II

Abstract: We provide empirical evidence to support the claims that social diversity promotes prosocial behavior. We elicit a real-life social network and its members’ adherence to a social norm, namely inequity aversion. The data reveal a positive relationship between subjects’ prosociality and several measures of centrality. This result is in line with the theoretical literature that relates the evolution of social norms to the structure of social interactions and argues that central individuals are crucial for the emergence of prosocial behavior.

Keywords: social diversity; social norms; prosocial behavior (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-evo, nep-ltv, nep-net and nep-soc
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Citations: View citations in EconPapers (4) Track citations by RSS feed

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Dpto. de Fundamentos del Análisis Económico II, = Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain

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