Organizing Successful New Service Development: A Literature Review

Jeroen de Jong and Patrick Vermeulen

No N200307, Scales Research Reports from EIM Business and Policy Research

Abstract: How should one organize new service development? This is an important topic for decision-makers in service firms. The numerous publications on this subject are highly fragmented. This paper classifies current literature on organizing new service development (NSD) into two evolutionary stages: managing key activities in the NSD process, and creating a climate for continuous innovation. For both stages, its consequences for the initiation and implementation of new services are discussed.

Pages: 31 pages
Date: 2003-08-01
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Citations: View citations in EconPapers (40)

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Persistent link: https://EconPapers.repec.org/RePEc:eim:papers:n200307

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