Can Business Development Services practitioners learn from theories on innovation and services marketing?�

Marjolein Caniëls, H.A. Romijn and Wildt De Ruijter-de
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H.A. Romijn: ECIS, Eindhoven University of Technology
Wildt De Ruijter-de: Free University, Amsterdam

No 03.07, Working Papers from Eindhoven Center for Innovation Studies

Keywords: innovation; services; marketing; innovation; business development (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ein:tuecis:0307

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