On Purchase Timing Models in Marketing

Hans Frenk and Stephen Zhang

No EI 9720/A, Econometric Institute Research Papers from Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute

Abstract: In this paper we consider stochastic purchase timing models used in marketing for low-involvement products and show that important characteristics of those models are easy to compute. As such these calculations are based on an elementary probabilistic argument and cover not only the well-known condensed negative binomial model but also stochastic purchase timing models with other interarrival and mixing distributions.

Keywords: marketing; purchase timing model (search for similar items in EconPapers)
Date: 1997-01-01
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