Diffusion of Original and Counterfeit Products in a Developing Country

Philip Hans Franses and Madesta Lede

No EI 2010-08, Econometric Institute Research Papers from Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute

Abstract: We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.

Keywords: counterfeits; developing countries; diffusion (search for similar items in EconPapers)
Date: 2010-02-23
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